Software that does the work you keep doing by hand.
Off-the-shelf tools force your business to bend around them. I build software that bends around your business. Booking systems, client portals, internal dashboards, automations. Built once, owned forever, improved every month.
Four jobs you used to do by hand. Now they do themselves.
Manual work is a tax you payevery single day.
You are the software
Copy-pasting between spreadsheets, chasing quotes, re-typing the same details. The system is your time, and it does not scale.
Five subscriptions, none of them yours
You pay monthly for tools that half-fit, never talk to each other, and raise their prices whenever they like.
Quoted $50k and three months
Dev shops price custom software like a mortgage and hand you a project that breaks the moment they leave.
One person. The wholesoftware stack.
Kill the repetitive admin
Quotes, invoices, reminders, follow-ups and reports that fire themselves. The 20 hours a month you lose to copy-paste, handed back.
A private hub for your customers
Logins, bookings, documents, status updates and payments in one branded place. Your customers self-serve, you stop fielding emails.
See your whole business at a glance
Live numbers that matter to you. Jobs, revenue, pipeline, capacity. No more guessing, no more midnight spreadsheets.
Make your tools finally talk
Stripe, Xero, Google, email, calendars, your existing systems. Wired together so data flows once and stays in sync.
A product, not a patch
Full custom applications with secure logins, roles and a proper database, built on the same stack the big players use.
Put AI to actual work
Smart assistants, instant summaries, lead qualification and content generation, built into the tools your team already uses.
From bottleneck tobuilt.
From the first map of your messiest workflow to a live tool you own, you get one person handling everything, end to end.
01
Map
I find the one workflow costing you the most time or money, and define exactly what 'solved' looks like.
02
Design
I shape the flows and screens around how you actually work, so the software fits like it was always there.
03
Build
Built on a fast, secure, modern stack. No hand-offs, no offshore teams. Just me, shipping in focused sprints.
04
Run
It goes live, I maintain it, and I keep improving it month after month. You own the asset, I own the upkeep.
Real software,live right now.
Not screenshots. Not mockups. Scroll through the actual products below, running live in their real desktop, tablet and mobile layouts.
SaaS Platform
Pipevana
A polished SaaS product with a marketing front end and a working app behind it. Built lean, launched fast, and shaped to convert.
Web App · Productivity
ADHD.exe
A focus and productivity tool built around how people with ADHD actually work. Distinctive interface, real utility, zero bloat.
Businesses that automate core workflows cut admin time by up to 40%.
Every hour your team spends re-typing, copy-pasting and chasing is an hour not spent serving customers or growing. Custom software gives those hours back, permanently.
Source: McKinsey, Automation & Productivity
Me vs the usual dev shop.
Most custom software is sold as a giant project, billed upfront, then abandoned. Mine is built lean, owned by you, and improved every month with no lock-in.
Questions, answered.
Web-based tools that solve a real bottleneck: booking and quoting systems, client portals, internal dashboards, automations and integrations between the tools you already use. If it runs in a browser and saves you time, I can build it.
I am one person, not an agency with overhead and account managers. I scope tightly, build what moves the needle first, and roll it into a monthly plan instead of a giant upfront invoice. You get the outcome without the mortgage.
Yes. It is built for your business and it is yours. While you are a client I host, maintain and keep improving it as part of your plan, with no per-seat licence fees.
That is often the whole point. I connect Stripe, Xero, Google Workspace, calendars, email and most systems with an API, so your data flows once and stays in sync.
A focused first version usually ships in weeks, not months. I launch the highest-impact piece first, then improve it continuously rather than disappearing for half a year.
They will, and that is fine. Ongoing changes and improvements are part of the service. The software grows with your business instead of going stale.